Product Marketing Associate

Go-To-Market Campaigns

• Plan and launch marketing campaigns for product launches — the first campaign should be underway within two weeks of starting
• Build and maintain product websites using modern tools, including AI-assisted development — you should be able to review, improve, and iterate on a site, not just brief someone else to do it
• Establish and manage social media presence across relevant platforms — not just posting, but building an audience
• Design and implement email sequences — from acquisition to onboarding to re-engagement — and write copy that moves people to act
• Create and manage paid campaigns (Meta Ads primarily) with proper testing, budget management, and performance tracking
• Set up tracking infrastructure (Google Tag Manager, GA4, Meta Pixel) so we have clean data from day one

Brand & Content Development

• Establish a recognizable and respected brand presence for the products you own
• Create and maintain brand guidelines — defining voice, tone, visual identity, and messaging — and apply them consistently across every channel
• Lead content creation across platforms: blog, website, social media, newsletter, and short-form video
• Use AI tools to produce content faster and at higher quality — but with the editorial judgment and brand sensibility to know when something is good, when it needs work, and when to start over

Product Development & Consulting Support

• Own marketing for product launches end-to-end: from understanding the customer and defining positioning through to execution and iteration
• Support consulting engagements where clients need marketing strategy and execution — deliver work at a professional standard
• Conduct competitor analysis and market research to inform positioning and strategy
• Work with the founding team to define and continuously refine the ideal customer profile

Customer Acquisition & Retention

• Drive user acquisition and revenue growth through a combination of marketing and sales efforts
• Think in terms of the full funnel — from first touch to loyal customer — and identify where people drop off and why
• Support the sales pipeline when needed — this is a small team; you wear multiple hats

Analytics & Reporting

• Build and maintain dashboards to track product and marketing performance
• Share weekly insights with the team — not just numbers, but what the numbers mean and what we should do about them
• Use data to make better decisions, not just better reports

Marketing Systems & AI

• Contribute to building Renn Labs' internal marketing systems — repeatable processes and workflows that make us faster and smarter over time
• Learn how to leverage AI tools to produce better, faster outcomes in every part of your job — from content creation to analytics to problem-solving
• We don't expect you to be an AI expert on day one — we expect you to be curious, willing to experiment, and committed to mastering these tools as they evolve