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Growth Engineering Lead

GrowthGTMAnalyticsSEO/GEOAI Tools
Ho Chi Minh City, Vietnam (US time-zone overlap) · Full-time

Renn Labs builds products faster than we turn them into revenue — several products across B2B and consumer, all US-market. We need someone to build the systematic growth engine we've been missing: the funnels, the tracking, the demand machine, the repeatable playbook. You'll own how we get and grow customers, work directly with leadership, and lead a small marketing team. This is a builder role — you ship working funnels and experiments, not strategy decks.

What You'll Do

What You'll Own (First-Year Outcomes)

  • Build the GTM/demand engine — instrument the funnel, set up tracking + attribution, and stand up a repeatable demand playbook across our products.
  • Drive a launching product to revenue — own its growth loops and signup/revenue targets.
  • Own the number — bring a weekly funnel/revenue view and the decisions, not just questions. Revenue, not vanity metrics.
  • Be generative — spot the growth opportunity and ship it, not just when it's assigned.
  • Lead the team — lift our SEO/content, product-ops, and design people onto a real playbook and bar.

What You'll Work With

  • Modern growth stack: analytics + attribution (funnel instrumentation), lifecycle/automation, SEO/GEO (AI-search), AI content + campaign pipelines, landing/funnel building (no-code + light code), and AI agents as a default part of how you work.

What We're Looking For

  • You've built a demand/revenue engine from ~zero — a startup, side project, creator business, or solo agency. You can show the system and the number you moved.
  • AI-native judgment — you orchestrate AI across content/campaigns/ops, and you know what to automate vs. what only a human should do. (Not prompt volume — judgment.)
  • Prototype-first builder — you ship working funnels/pages/experiments fast; comfortable with light code / no-code / SQL / automation.
  • Own the number scientifically — tracking, attribution, the experiment loop; data over opinion.
  • Breadth + depth — deep in 2+ of {growth/demand, product-marketing, content/brand}, able to operate across all three.
  • Product partner — discuss direction with leadership, take feedback, and distill it into a clear path you lead the team toward; argue your case, then commit fully — even on a call you'd not have made.
  • English working proficiency — our products, content, and customers are US-market.
  • Nice-to-Haves: GEO/AEO ("relevance engineering") · B2B SaaS or consumer/affiliate growth · RevOps/marketing-ops · fintech or marketplace experience · having grown a team.

What You Get

  • Frontier AI tooling — the best AI marketing + build stack as your default way of working.
  • Ownership from day one — own the revenue engine + decisions; direct access to leadership, no layers.
  • US-market exposure — build growth for US-market products (and clients) — rare for a VN-based seat.
  • An earned growth path — a real route to Head of Growth as you prove it.
  • Top equipment + learning support to stay at the AI frontier.